Guides & Articles
Flower care tips, gifting guides and ideas for every occasion, from the florists who arrange and deliver them.
What Rose Colors Mean: A Guide to Every Shade
Red, pink, yellow, white and more: what each rose color traditionally says, so your bouquet sends the right message.
Birthday Flowers for Every Personality
Match the bouquet to the person: bright, classic, soft or bold birthday flowers they will love.
Boss's Day Flowers: What to Send to the Office
National Boss's Day is October 16. Here is how to choose office-friendly flowers that say thank you.
Choosing Sympathy Flowers: A Gentle Guide
What to send, where to send it and what to write on the card when you want to offer comfort.
The Best Fall Flowers for Autumn Bouquets
Warm oranges, deep burgundies and golden sunflowers: the blooms that capture the colors of fall.
Anniversary Flowers by the Year
The flowers traditionally linked to each wedding anniversary, plus ideas for any year.
How to Keep Cut Flowers Fresh Longer
Simple, florist-approved steps that help a bouquet stay fresh and beautiful for days longer.
Lily Care Tips (and a Note for Cat Owners)
How to help lilies open beautifully and last longer, and why they should be kept away from cats.
Flowers That Make Someone Smile: Cheerful Gifts for Any Day
Bright gerberas, sunny roses and playful planters: how to pick a cheerful bouquet for birthdays, get-well wishes and just-because moments.
Pink Roses, Daisies and Carnations: A Soft and Elegant Bouquet Guide
What pink roses, white daisies and lavender carnations mean, and how to combine them into a graceful bouquet for Mother's Day, birthdays and more.